New Sheffield Steelers owner Tony Smith has defied the economic pressures on his club and CUT attendance prices.
Former owner Paul Ragan triggered controversy at the end of last season when he announced some prices would be going up.
It led to some fans saying they would go and watch English Premier League Steeldogs at iceSheffield instead.
But Smith has been carrying out a review of the one time cash-crippled club’s pricing structure and believes Steelers tickets can come down.
Children’s tickets are dropped £3 to £5 and adults are down £1 to £15 in advance and £16.50 on the day.
“Our priority is to put bums on seats and bring back the atmosphere that only a full Arena can bring” said Smith.
“We looked at the figures and wanted to make the experience as affordable as possible to as many as possible.
“We have gone as low as we can and hope people will see this as really good value for money and pay us a visit - and bring a friend too!”