Sheffield Steeldogs have recruited a new title sponsor - a recruitment company.
Kalcrest Site Services Ltd will be their new commercial backers for the 2011-12 season. The company specialise in supplying labour to construction and engineering industries.
Owners Jo Hurley and Steve Davies, from Rotherham and Sheffield respectively, recently moved their Head Office to Rotherham, from Bradford.
Hurley said of their sponsorship: “We have a great love of the local area which is why we chose to sponsor the Steeldogs, as nearly all the players are locally born and trained and as such we felt it fitted with our ethos.
“We love the fact that they are a hard working, accessible team and that they appeal to a family audience. We have previously supported a local football team by way of a corporate box, but decided to do something different this year and less well known!”
Dogs’ owner Shane Smith said “It is a pleasure to welcome Kalcrest as title sponsors and we look forward to a great year working alongside people with similar ideals.”