Sheffield Steeldogs have struck an unusual partnership which has transformed a local pub into their official club house.
The Noose and Gibbet, opposite the Arena, are 2011-12 season sponsors and will be the venue for players and fans to meet after iceSheffield games. Delyse Humphreys, (former director of Style Model Agency and beauty queen), is proprietor of the pub, and says she is happy with the new liaison, which includes becoming the official shirt sponsor of Ukranian star Pavel Gomeniuk.
Dogs owner Shane Smith said “The pub has been a massive part in helping to bring in Pavel. I know all the fans will be really pleased with his signing as he was one of the league’s top defencemen last season.” Coach Andre Payette said the pub has hosted several supporters events, with another being staged tomorrow (7.30pm.) It takes the form of a Salsa evening and the chance to catch up with fellow fans in the bar.