DONCASTER Racecourse is celebrating having been named Showcase Champion at the RCA Showcase Awards 2011, held at Epsom Downs Racecourse.
The award celebrates the overall excellence and innovation that has been shown at the racecourse in improving customer experience.
Doncaster was also victorious in the Free Raceday category, thanks to their Royal Wedding Raceday.
The crowd of 23,000 was one of the largest free Royal Wedding Events in the UK, which was marketed exclusively through social media.
In the other individual categories, York Racecourse won the Marketing Award, following expansion of the fashion aspects of the Ebor Meeting, especially the ‘Fashion in the Field’ initiative.
Musselburgh Racecourse was awarded the top prize in the Operational Excellence category for maintaining and improving its status as a Visit Scotland 5 Star Attraction.
Hamilton Park Racecourse was victorious in the Raceday Experience category, following the development of the theatre of the Parade Ring to inform race goers about horses and racing in an entertaining and engaging manner. Goodwood Racecourse triumphed in the Food and Beverage category as a result of the partnership with Diageo to design and implement the new Tanqueray Bar.
In the Events category, Carlisle Racecourse came out on top thanks to their Edinburgh Woollen Mill Ultimate Ladies Night in August, where the racecourse hosted the first ever six race lady riders only card.
Newcastle Racecourse and Events’ hosting of the Newcastle Stampede was commended for being a socially responsible concept with very positive prospects for growth whilst the TurfTalk Staff Engagement Programme at Plumpton Racecourse was hailed as an effective new initiative and a model for all smaller racecourses. Both received Judges Awards.