The multi-million pound figure Sheffield Wednesday came agonisingly close to

Sheffield Wednesday lost out in a penalty shoot-out to Huddersfield Town in the play-off semi-final
Sheffield Wednesday lost out in a penalty shoot-out to Huddersfield Town in the play-off semi-final
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Sheffield Wednesday’s missing out on making it into the top flight this season saw them pass up on around £170 million, it has been calculated.

The Owls were a penalty kick away from a place at Wembley and the Play-Off Final for the second season running after losing to eventual winners Huddersfield Town.

Owls Chairman and Owner Dejphon Chansiri......Pic Steve Ellis

Owls Chairman and Owner Dejphon Chansiri......Pic Steve Ellis

The Terriers went on to win another spot-kick battle on Monday against Reading, taking their place in the top flight for the first time in 45 years.

The West Yorkshire outfit, who have worked with a small budget in their promotion campaign under boss David Wagner, will now see their coffers swell to the tune of around £170m at least.

Brighton and Huddersfield will see revenue leap with at least an extra £95m, mainly from central distributions and parachute payments (totalling at least £75million) in 2018/19 and 2019/20 should they be relegated after one season.

And should they manage to achieve, arguably, an even more remarkable feat of staying in the Premier League, that figure could go up by another £120m.

More than half of the 30 teams promoted in the last 10 years have managed to stay up in their first season.

“We are one year into the new broadcast rights arrangements and fans of these clubs will be fully aware of the financial reward for playing in the top flight next season,” said Dan Jones, partner and head of the Sports Business Group at Deloitte.

“The financial prize for Huddersfield and Brighton becomes at least £290m if the promoted club survives the first season in the Premier League. Burnley successfully stayed up this year and a sustained period of Premier League participation could provide any newly-promoted club with the platform to enter the top 30 of the Deloitte Football Money League.

“The current broadcast rights arrangements provide Premier League clubs with the financial resources to make strategic investments both on and off the pitch.

“Whilst this typically includes some increased expenditure on playing talent in the short term, it is important that promoted clubs are committed to long-term financial responsibility.

“Recent history has shown that parachute payments are no guarantee of promotion back to the Premier League if relegation does occur.”

Had Wednesday managed to be promoted this year, the amount of money coming into the club would see Dejphon Chansiri’s outlay since he bought the club two years ago completely wiped out in one fell swoop.

He said, following the play-off disappointment two weeks ago: “We will analyse every area of the business and improve it to ensure we are prepared for the next challenge ahead.”