Sheffield Wednesday’s match-day ticket prices for their Championship curtain-raiser against Bristol City have been branded “astronomical” and “unreasonable” by one supporters group.
Bristol City Supporters’ Club & Trust have today confirmed they will be skipping the fixture on Saturday, August 8.
It was just over a week ago Wednesday controversially revealed a new pricing structure that will see tickets split into eight different categories depending on the calibre of opposition.
The Robins clash has been graded as a category B match, meaning supporters will have to stump up between £39 and £46 for an adult ticket. Members receive a £5 discount on those prices.
In a statement on their website, the Trust said: “Undoubtedly, many City fans now feel conflicted by the news that our first away game back in the Championship at Sheffield Wednesday is being charged at an astronomical £39.
“For some it just isn’t a choice, on top of travel and everything else an away day holds, it is just too expensive. For those that have already booked travel, you probably have to go or lose that money.
“For some of us, it is a matter of principle. It is going to hurt to do this, but the board of the Supporters Club & Trust have collectively decided not to attend this game.
“Nobody’s calling for a boycott, we just think it is a step too far. We think many City fans will vote likewise and choose not to go.
“Maybe in that way Sheffield Wednesday will get the message that this is unreasonable. After all, it will only cost Reading fans £25 when they go to Hillsborough. Where’s the sense in that?”
Owls chairman Dejphon Chansiri defended their decision to increase match-day ticket prices last week, insisting the move was to underpin their promotion push.
“If we are to achieve our ultimate aim of promotion, we must embark on this journey together,” said the Thai businessman. “I will lead that journey as your chairman but I need as much help as possible along the way.
“Budgets must be achieved, we must work within the constraints of Financial Fair Play. And we do not have the benefit of parachute payments, unlike the significant number of our peers in the Championship, each of whom are aiming for the same destination.
“As our costs increase, so too must our revenues across the business. What we are building here will, I have no doubt, lead to one of the most exciting seasons in Sheffield Wednesday’s long history.
“The remit for Carlos (Carvalhal, manager) is entertaining, aggressive football, and my responsibility is providing necessary funds to finance the players who can help deliver that requirement.”