Sheffield Wednesday today announced that next season’s away shirts will be sponsored by Bartercard.
They are an exchange network through which companies trade goods and services.
The strip will be unveiled at the club’s Owls in the Park community event in Hillsborough Park on Sunday,
Wednesday commercial director Andy Daykin said: “The club are proud to be associated with a brand which is on the ascendency in the UK.
“The Bartercard ethos is based on generating new business for their clients and establishing mutually beneficial relationships in the long term, which we wholeheartedly support.”