Sheffield Wednesday: Owls invest six-figure sum in new giant screen

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Sheffield Wednesday are to spend a six figure sum on a new state-of-the-art scoreboard at Hillsborough, The Star has learned.

The giant 60m2 LED screen, which will be installed by leading stadium technology specialists ADI in the South West corner this summer, will be the largest in the Football League. Work on bringing down Owls’ old scoreboard started earlier this week.

ADI will work alongside the Championship club to develop compelling content packed with exclusive features, match highlights, news, instant replays, social media and live stats.

The screen will connect to Live Venue, ADI’s unique high speed fibre network that links every Premier League and Football League stadium to the company’s Preston-based sports production hub.

ADI’s CEO Geraint Williams said: “Sheffield Wednesday is a club with a vision shared by ADI – to create a transformative commercial and fan engagement platform that delivers real value.

“That value is driven by content and the engagement it creates. Our history proves that we invest in our relationships and we look forward to working closely with Sheffield Wednesday, using technology to help the club create a real competitive advantage.”

Owls vice chairman Paul Aldridge, who is leaving at the end of next season, added: “We’re delighted to be working with ADI, utilising their vast experience in sport to enhance the match day at Hillsborough.”

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