Milan Mandaric, the Sheffield Wednesday chairman, has stressed the importance of the club performing well in the cup competitions next season.
The Championship outfit reached the third round of the Capital One Cup last term, defeating Oldham Athletic, in front of the Sky cameras, and then Fulham at Hillsborough before being knocked out by Southampton. However, Dave Jones troops fell at the first hurdle in the FA Cup, losing 2-0 to MK Dons in a replay.
On Monday, the Owls were paired with local rivals Rotherham United in round one of the 2013/14 Capital One Cup. Wednesday will make their maiden trip to the New York Stadium in the week commencing August 5 in a tie expected to attract a capacity 12,000 crowd. There is also a possibility of the clash being selected for live TV coverage by Sky Sports.
With Financial Fair Play coming into effect in the second-tier of English football next season, limiting the amount of losses clubs can make, Mandaric is keen for Wednesday to reap the financial rewards that a cup run can bring.
The Serb told The Star: “I’m expecting us to have good concentration in the cup games and to try and win as many rounds as possible because it is important for our budget.
“The cups are important for prestige on the field and on the financial side.”