The latest 'Cost of Football' survey by the BBC has revealed that Shefffield Wednesday are one of the most expensive teams to support in the Football League.
The survey pointed out that in comparing each Championship team's cheapest season ticket, just four others' cost more, with Ipswich, Newcastle, Brighton and Norwich all topping Wednesday's £415. That price works out at 24% more than the league average.
Wednesday's most expensive season ticket, priced at £705, is 23% above the league average.
The Owls home shirt, which caused some controversy due to its change to predominantly blue, replacing the blue and white vertical stripes, was also the most expensive in the division, at £55.
While this season may hit the pocket, last season at least offered value for money. The survey revealed that in terms of cost per ticket against goals scored, Wednesday were 10th and three of the teams ahead of them, Barnsley, Burton and Wigan all came up from League One last season.