He regards the Championship as the most competitive division in Europe.
But new signing Gary Taylor-Fletcher is convinced he possesses the attributes to spark a Sheffield Wednesday revival.
The goals have dried up for the Owls, with Stuart Gray’s men having fired blanks in their last three league fixtures.
Taylor-Fletcher, signed on a month’s loan from Leicester City just hours before their goalless draw with Norwich City, told The Star: “I like to play off a striker, make late runs into the box and get in behind when I can.
“I will look to bring people into the game and try to chip in with goals.”
Wednesday sat sixth in the table a month ago but a six-match winless run has seen them fall to 12th in the standings. Despite their lean spell in front of goal and dip in form, Taylor-Fletcher is confident they can challenge for a play-off spot.
The 33-year-old, who registered in Blackpool’s Championship play-off final triumph over Cardiff City in 2010 and then scored their first ever goal in the Premier League, said: “The Championship is probably the toughest league in Europe. There are 12 to 13 teams who could be battling for honours come the end of the season.
“You can’t say that about many leagues. If you can get on little runs, it shoots you up the league and you are looking at the play-offs and that’s what we will be looking to do.”
Increasing competition for places up front was a major priority for Gray and the Wednesday chief feels Taylor-Fletcher will pass on valuable experience and know how to his forward line.
Liverpool-born Taylor-Fletcher admits the Owls are lacking a “bit of confidence” but has challenged them to build on their draw against Norwich.
He said: “It was a good point but we have to move on and try and turn these draws into wins and that’s what we will be trying to do. There is a good team spirit here and everyone is together.
“We just need that little bit of belief and maybe a win can kick start something.”