Sheffield Wednesday: Land of Fire to burn on for now

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Hafiz Mammadov’s Azerbaijan Land of Fire logo will remain on Owls shirts for the foreseeable future despite the businessman having not paid for the sponsorship agreement.

The Star understands there are currently no plans to remove the branding from shirts or advertising hoardings at Hillsborough.

Mammadov’s proposed takeover of the club was ended last week by Wednesday chairman Milan Mandaric after the Azerbaijani businessman failed to meet obligations over his agreed share purchase plus the funding of the sponsorship deal.

Mandaric has instructed his lawyers to examine the potential for legal action against Mammadov over the collapsed deals, with a particular focus on the Land of Fire branding which is operated by the 49-year-old.

Though no figures were revealed regarding the sponsorship deal when it was announced in July, the Star understood it amounted to a significant six figure sum.

In his statement last week, Mandaric said: “As supporters will have seen, we have fully committed to the sponsorship agreement, we are proudly wearing our new shirts with the ‘Azerbaijan Land of Fire’ logo and this alongside the other advertising inventory will give worldwide coverage to the country.

“Whilst I hope that Mr Mammadov will very quickly overcome his difficulties in Azerbaijan, I cannot allow this continued speculation to continue and have asked my legal advisors to take such legal action as they consider necessary.”

Mandaric last week pledged to continue to fund the ‘ongoing financial requirements of the club.