Do you dare to dream? Or even dare to utter the two words that have seemed so far away from the grip of Wednesdayites for so long?
There may have been a predictability about it but the words ‘Premier League’ were frequently thrown around as Dejphon Chansiri made his first public appearance as new Owls owner yesterday.
Enough takeovers have come and gone in English football for everyone to know excitement levels should be tempered when it comes to what they may bring.
And it would be so easy for Owls fans to be stirred by promises of success.
After all, the last 15 years has been a long, long time for Wednesdayites to suffer through outside of the promised land.
But it was difficult not to be whipped up by what Chansiri and departing owner Milan Mandaric had to say about what the future may hold for the club.
Arguably, Mandaric stole the show with a poetic and perfectly judged handover to Chansiri, symbolically passing a statue of an Owl to the man who now holds the club in his hands.
There were times when Mandaric found it difficult to speak, choked with emotion and beaming with pride as he spoke of a deal he seemed delighted to have done.
It was not merely an aging, weary club owner pleased to have been released from his burden. Through his words, the weight of responsibility of passing Wednesday into the hands of a capable and conscientious new owner was clear.
Mandaric believes he has finally achieved that and, on first impressions, it is not hard to see why.
The Premier League promise is one that is so easy to make. Anyone can say it. Few achieve it.
Chansiri spoke about reaching the top flight by 2017 - a year that just happens to be the Owls’ 150th anniversary and one the new owner wants to celebrate in some style.
This was not throwing the ‘Premier League’ tag with reckless abandon. It was done in a considered manner.
And considered looks likely to be the word used to describe Chansiri’s management of the club if his first public outing is anything to go by.
There were no pledges of big spends in the transfer market, and very few promises at all.
His first statement said he would not be throwing money at the squad in order to win promotion. Investment would be carefully planned and executed in a wise manner.
Chansiri made no bones about the fact he has plenty to learn and analyse about Wednesday over the next few months. He effectively - and wisely - wrote off the current season.
By the summer he pledged to know every detail of the club, across all departments, where investment needs to be made.
He will determine the main priorities in relation to development of Hillsborough, improvements of the playing squad and growth of the academy.
Driven by a desire for sustainable success, he will do his homework before making any big changes, and any big promises for that matter.
But for all the carefully considered approach he will be making in the coming months, Chansiri clearly had a gut feeling about Wednesday.
He admitted his love for football was not strong and that he did not have interest in investing in a club until tentatively approached about buying the Owls.
So something clearly must have tickled his fancy. He must have seen true potential and a chance to deliver the taste of Premier League football of which his ten-year-old son dreams.
Chansiri certainly impressed on his public unveiling and seems driven to impress more in the next two years.
Will the Xbana Milan banner soon be joined by one reading Khop Khun Khap Dejphon? Dare to dream that it will.