When you have a book out and your mate has nearly 40million twitter followers, then you know who the best person is to turn to for a plug.
Sheffield Wednesday midfielder Jose Semedo has been reaping those rewards as Real Madrid and Portugal superstar Cristiano Ronaldo tweeted a picture of himself reading the Owls player's new book - Win the Day.
Of course Semedo will have hardly needed to go begging - the two grew up together and are firm friends, playing in the Sporting Lisbon academy in the late 90s.
In fact Ronaldo has penned the foreward in the book, in which he writes: "Win The Day shows just how dedicated José is to being the best he can be, both as a professional and as a person. The book also reminds me of José’s big heart and his desire to help and support other people so they can reach their full potential. I’m sure Semedo will inspire younger players with his wise words and stories about his priceless experiences in the world of football."