BREAKING: Sondico is new Sheffield Wednesday kit maker

Sondico are Sheffield Wednesday's new kit manufacturer
Sondico are Sheffield Wednesday's new kit manufacturer
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Sheffield Wednesday today announced their new sporting kit manufacturer will be Sondico, a brand of Sports Direct.

Sondico will provide the Owls’ first team, development squad and academy with all kit and leisurewear for a three-year period from the 2014/15 campaign.

It adds Wednesday to their portfolio of over 10 Football League clubs.

Neil Burke, Sondico’s Professional Sales Director, said: “Sheffield Wednesday are a huge club, not just in England but across Europe and beyond too.

“We are extremely proud to confirm a partnership with a football club of this stature and look forward to seeing the results of these two major sporting brands unite moving forward.”

Peter Pridmore, the Owls’ head of retail, added: “We are delighted to confirm this affiliation with Sondico, who for many years have been a recognised and respected brand within football.

“Over the last few years in particular, the company have dramatically increased their provision of football-related merchandise, producing replica kit and training wear for a number of professional clubs.

“Sondico are one of the fastest growing brands within the football sector and forecast to be a major player within the market as they develop and enhance their broad range of products.

“Sheffield Wednesday will be viewed as their flagship club for 2014/15 and we are all excited about the bespoke range of designs Sondico will present and provide at Hillsborough.”