Alan Biggs at Large: Getting shirty shows Dejphon Chansiri is serious at Sheffield Wednesday

Dejphon Chansiri
Dejphon Chansiri
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There must be ways and means of successfully operating within football’s Financial Fair Play obligations or wealthy individuals wouldn’t buy football clubs.

Dejphon Chansiri, in pledging to spend “whatever it takes” to lift Sheffield Wednesday to the Premier League, is too smart not to have considered his strategy in advance at what is, in any case, a very well supported outfit.

Sam Hutchinson models the new Sheffield Wednesday kit for the 2015/16 season

Sam Hutchinson models the new Sheffield Wednesday kit for the 2015/16 season

And while there are always boundaries to be pushed in any set of regulations, I doubt FFP played more than, at most, an incidental part in Chansiri personally sponsoring the Owls’ shirts. Permitted losses at Championship clubs with owner investment will more than double to up to £13m over the course of next season - and up to £39m over the next three.

All my soundings suggest that leaves the club with more than enough jiggle room to make a raft of impressive signings which should start to materialise towards the end of the month.

As for the shirt arrangement, the exact value is unknown and unlikely to emerge; a minor detail beside the £37.5m Chansiri paid for the club.

But one thing you can say for sure. Putting his shirt on the Owls is another healthy and encouraging sign of the Thai tycoon’s commitment to a very expensive cause. Of that there is absolutely no doubt.