VIDEO: Prince pledges no Blades rebrand

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Prince Abdullah bin Mosaad bin Abdulaziz Al Saud has pledged not to embark upon a controversial rebrand of Sheffield United after becoming co-owner of the League One club, writes James Shield.

VIDEO: Press the play button to watch Graham Walker’s video report.

Prince Abdullah bin Mosaad bin Abdulaziz Al Saud has made assurances to United fans

Prince Abdullah bin Mosaad bin Abdulaziz Al Saud has made assurances to United fans

MORE VIDEO: Watch the Prince’s first press conferencfe in full - CLICK HERE.

A number of foreign owners, including those at Cardiff and Yorkshire rivals Hull City recently incurred the wrath of supporters after altering the name or kit of the teams they have acquired.

But Prince Abdullah, a member of Saudi Arabia’s royal family, vowed: “I won’t change the colours or rename the stadium or anything like that.

“I bought into a big, important piece of history and I’m not going to play with that.

“We’re not going to be called Sheffield 49ers or change the colours to pink.”

The 47-year-old, who watched David Weir’s side beaten 3-1 by Rotherham United on Saturday, has committed to making a multi-million pound investment in United after outlining his ambition to deliver top-flight football within “five to six years.”

The arrival of a new centre-forward during the emergency loan window could accelerate the process while Prince Abdullah also hinted that more of his compatriots could be about to join him on Bramall Lane’s board of directors.

Confirmed that funding will be made available irrespective of results, he said: “Yes, we will be active in this loan window. The team is missing a striker, so we have to bring one in.

“The team has been performing well but has had problems scoring. The team needs to improve and it needs to improve quickly.

“Whatever David and the team needs, we have to do. We need to start winning because good performances alone are not going to take you anywhere.”