Shirts name swap plan

0
Have your say

SHEFFIELD United’s home shirts could be sporting a different logo next year if a pioneering sponsorship agreement involving two local companies is extended beyond the end of the 2011/12 League One campaign.

SHEFFIELD United’s home shirts could be sporting a different logo next year if a pioneering sponsorship agreement involving two local companies is extended beyond the end of the 2011/12 League One campaign.

The deal, signed in conjunction with rivals Sheffield Wednesday, will see Westfield Health’s name emblazoned on the chests of Danny Wilson’s squad at Bramall Lane next season while Gilders’ branding is splashed across the yellow and black away version.

But The Star can reveal that the possibility of eventually reversing that arrangement was discussed when the ground-breaking package was unveiled earlier this month: “It could be that the names are swapped around,” a source confirmed last night. That got raised during the initial talks and, although nothing is decided, if all four parties decide to carry on with the arrangement then it could happen.

“It would seem to be a sensible thing to do, especially as neither firm wants to be seen to favour either United or Wednesday, but nothing regarding a change, it must be stressed, is set in stone.

“First, we’ll have to all wait and see if the plan works out as everyone hopes and becomes a more longer lasting arrangement.”

Wednesday will also promote Westfield and Gilders throughout the course of the season.

However, the latter’s logo will feature on their home strip and vice versa.

Westfield are a not for profit provider of health insurance while Gilders are one of the region’s most well-known car dealerships.

Although Glasgow Rangers and Celtic have shared a sponsor for many years, this is thought to be the first time it has occurred in the English game.

United’s preparations continue when they entertain Doncaster Rovers at Bramall Lane tomorrow.

Wilson boasts an unbeaten record in friendly competition since taking charge in May and, despite admitting that performances not results are the main objective at this stage, will not want to lose his first match on home soil.

Speaking earlier this month, Wilson admitted: “The Doncaster one will be a little bit special for me personally though because it’s going to be my first match, as it were, on home soil and that’s always a memorable occasion.

“I’m looking forward to it.”