Nigel Adkins accepts his team are ‘expected’ to win promotion next season.
But the Sheffield United manager, who took charge at Bramall Lane earlier this month, warned players and supporters alike that reputations will count for nothing when the battle for Championship football begins on August 8.
Adkins told The Star: “We know the expectation will be for us to win. And that’s what, of course, we’ll be expecting to do ourselves. But we can’t be big time charlies. Because we know how hard it’s going to be.
“Just one stage at a time. That’s what we’ve got to do. Not get ahead of ourselves.”
Adkins meets the squad he inherited from Nigel Clough for the first time at the Redtooth Academy on Monday.
“We should all strive to improve,” Adkins, who unveiled Lee Turnbull as United’s head of recruitment yesterday, added. “Players and staff.
“Careers are short but, if you can improve, then the rewards are there. The players who get rewards are the ones who put the graft in.”
United are poised to accelerate their pursuit of potential transfer targets following Turnbull’s arrival from Scunthorpe.
Sources within the game last night claimed representatives acting on behalf of players interested in joining United had previously been informed no talks would take place until his appointment had been ratified.