Chris Wilder, the Sheffield United manager, threw his support behind a campaign to raise money for Sheffield's homeless this Christmas.
Wilder helped raise cash for a group - including Ian Whitehorne, managing director of Whitehornes estage agents, Tearle Phelan of Knight Frank and Steve Cowens - who slept out on the Sheffield streets in midweek. A Crowdfunding page for the trio, aiming to raise £3,000, has so far attracted pledges of over £6,800 and others have raised similar amounts.
"Two days ago, a homeless guy in Birmingham froze to death. This should not happen in 2016 Britain," Whitehorne said.
"Our plan was to sleep rough outside Sheffield Cathedral on December 8, and are looking to raise funding that will go someway to feeding and clothing the homeless of Sheffield over Christmas.
"We hope at this time of year you can spare a thought for the less fortunate and please help us tackle this problem. Your small donation could save the life of a guy you just walked past in the street."
To donate, CLICK HERE.
The trio's efforts are part of a wider effort to raise £25,000 this Christmas for the Cathedral Archer Project and Roundabout, the local youth housing charity. Estimates place the number of homeless people living in Sheffield at around 400, and homelessness across the UK has increased by 30 per cent this year.
A number of other notable city figures also slept out to raise funds, including former boxing world champion Johnny Nelson.