Paul Reeves, Sheffield United’s head of commercial, believes the club are reaping the benefits of their strong finish to last season after unveiling a major new sponsor.
DBL Logistics, whose founder and management team are all supporters of Nigel Clough’s side, have signed an agreement which will see the company’s logo displayed on the back of United’s home and away shirts for at least the next two years.
United, who reached the FA Cup semi-finals two months ago, recently confirmed adidas as their new kit provider and Reeves said: “This is another commercial boost for the club following on so quickly from the news about our new official kit supplier.
“DBL is an emerging force in the logistics sector and we are delighted to establish a long-term relationship with them.”
Reeves, together with former United and England midfielder Tony Currie, visited DBL’s distribution and warehousing facility at Tinsley to officially cement the partnership.
Dave Clarkson, DBL’s managing director, said: “This is a very proud moment for me and my family to be associated with the Blades in such a significant way.
“The sponsorship will further enhance the profile of our business and contribute to our planned expansion.”