Sheffield United: Blades’ six-figure shirts deal

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Sheffield United have unveiled their new shirt sponsors for next season.

John Holland Sales, one of Yorkshire’s leading prestige and sports car businesses, signed a six figure agreement with the League One club earlier this week which will see their logo emblazoned across the front of both its home and away jerseys.

Paul Reeves, United’s head of commercial, said: “We are delighted to be working with a locally-based brand and organisation which has a terrific reputation for quality and service.”

“This is a one-year deal with an option to extend,” Reeves added.

John Holland Sales, who are based at Meadowhall Riverside, are the second firm to enter into a relationship with United in recent weeks following last month’s announcement that DBL Logistics are sponsoring the back of the first team’s shirts.

Mark Holland, John Holland Sales’ managing director, said: “We are thrilled with this new partnership – another significant milestone in the track record of John Holland Sales which has a UK and international client base.”

United are scheduled to launch their new home strip, which is produced by adidas, on Friday.

John Holland Sales, who previously owned a showroom close to Bramall Lane, boast an annual turnover in excess of £30m. They buy and sell marques such as Aston Martin, Audi, BMW, Ferrari, Jaguar, Lamborghini, Land Rover, Maserati, Mercedes and Rolls Royce on the domestic and international markets.

United, who begin their preparations for the 2014/15 campaign later this week, reached the semi-finals of the FA Cup earlier this year.

Tony Entwistle, general manager of John Holland Sales, said: “As a Blade, I am extremely proud and excited that we have become the club’s main shirt sponsor. It can only bring us immeasurable exposure both locally and nationally.”