Sheffield United have agreed a two year naming rights deal with Duchy Homes which will see the firm sponsor the John Street stand at Bramall Lane.
Paul Reeves, United’s head of commercial, said: “This is another significant commercial partnership for our club and one which brings Duchy Homes, a newly-emerging homebuilder, to Bramall Lane.
“We are sure that this relationship will create interest in their developments and we are very much looking forward to working with them.”
Part of the GMI Group, Duchy Homes are based in Leeds and were established by managing director Jim Cropper three years ago.
“The opportunity to gain further recognition for the Duchy Homes brand was not to be missed,” Cropper said. “We are delighted to be associated with the Blades and have been impressed with the vision and energy shown by the club.”