MARTIN Green, managing director of entertainments firm Redtooth, has spoken of his pride at sponsoring Sheffield United.
Green, whose company’s logo will be emblazoned across the team’s away jersey’s next season, is a lifelong supporter of the South Yorkshire club.
“As a fan, I’m absolutely delighted to be involved in this way,” he said. “It’s more than a business deal.
“It actually means an awful lot on a personal level too.”
“I know there are people who follow United whose businesses are involved with the club,” Green added.
“But, as far as we are aware, this is the first arrangement of its kind for quite some while.”
Redtooth, one of the leading names in the pub poker league and quiz sectors, brokered their deal with United last week.
The talks took place in tandem with negotiations aimed at securing another lucrative link-up, this time involving two well-known figures from the world of sport, further details of which are expected to be announced shortly.
“We’re looking forward to having a successful partnership,” Green said: “The great thing is that we’re both in this for the right reasons.
“There’s a personal aspect too.”
Talks are continuing with the Maltese FA designed to confirm which two teams will face United during their visit to the island next month.
Valletta, Floriana, Hibernians and Birkirkara are all involved in the qualifying rounds of European competition but could be free to take part should they exit at the first round stage.
Valletta concluded their domestic Euro Cup campaign with a 5-0 rout of Birkirkara this week.