New chief’s model for the future at Sheffield United

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JULIAN Winter, Sheffield United’s new chief executive, last night insisted the South Yorkshire club can reorganise their finances without compromising results on the pitch.

With United officials publicly admitting expenditure must be reviewed after being relegated from the Championship last season, fears have been expressed in some quarters that it will inevitably prompt a mass exodus of talent from Bramall Lane.

But, with United resisting Blackpool’s efforts to sign influential midfielder Stephen Quinn during the recent transfer window, Winter argued that only by building a “sustainable business model” can they achieve prolonged success.

“Football is about more than money,” he said.

“It’s about more than just pounds, shillings and pence.

“You hear people all the time talking about gambling, having a ‘punt’ and throwing money at things.

“Sometimes that comes off but often it doesn’t. And if you look at those clubs who achieve success over a long period of time, those clubs who are consistently performing well, it tends to be the ones who have good solid structures in place.”

United, who dropped out of the Premier League in controversial fashion four years ago, are second in the League One table ahead of Saturday’s visit to Wycombe Wanderers.

Winter, who replaces Trevor Birch, added: “You want to try and become more than simply a sum of your parts.

“I believe, that if we get the right models in place, models and systems that are tailored and sensitive to this football club, that we can do that too.”

Earlier this summer, Football League members agreed to work towards adopting UEFA’s Financial Fair Play measures and the Salary Cost Protocol plan which pegs spending on wages to turnover.

“Football is approaching a sea change moment,” said Winter.

“We should view that as an opportunity.”