Rotherham United: Millers fans snap up season tickets

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The feelgood factor at Rotherham United is continuing with season tickets being snapped up ahead of the club’s return to League One after a six year absence.

The club put season tickets on general sale this week and fans have been buying them at a faster rate than last season.

“It was manic on Monday,” said one club employee after large queues had formed at the ground even before the ticket office opened.

There has been no official figure so far but it is estimated they will push through the 5,000 mark at some stage.

It may represent small numbers for some clubs - including plenty in League One - but, put in context, even close to it would represent a figure above the average attendance of recent years before the move into the New York Stadium.

The club knew they would get increased season ticket sales last season because they were coming back to Rotherham and to the new ground; there was even the novelty factor. Even then, the numbers sold and the eventual average attendance (7,993) surprised them.

The club also knew that if they did not get promotion and stayed in League Two, they could have lost that early momentum in terms of fan interest and there may well have been a slight drop off in terms of season ticket sales.

However, interest has not only been sustained but heightened due to promotion and this has been reflected not only in the high uptake of season ticket renewals but also the extra sales this week.

With more sales certain and the traditional increase at such milestones as new signings and when the fixtures come out (next Wednesday), Rotherham fully expect to eclipse last season’s average attendance figure. The office opens Saturdays (10-2).

Paul Warne’s Testimonial Year continues with a Comedy Night at Rotherham Trades club tonight (7.30).