Hammers need more than Sam’s cliches

Sam Allardyce
Sam Allardyce
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Sam Allardyce wore the usual cliches like a comfort blanket after West Ham’s latest humiliation at Manchester City.

He had to get the players “heads up”, their “shoulders back” and their “chests out”. He would have to “take the stick on the chin”.

He went on: “We’ve got to get out there, face the music and use it to anger us, if you like, make us mad, prove them wrong and win football matches.”

All words, depressingly meaningless phrases plucked from a lifetime of managerial soccerspeak.

Allardyce was fooling no- one, least of all the majority of West Ham fans whose mood had turned ugly and whose one printable chant towards the end of Wednesday’s 6-0 mauling at the Etihad Stadium was “We want our West Ham back”.

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