Doncaster Rovers’ increased losses from survival bid failure

Man with a plan: Rovers chief executive Gavin Baldwin.
Man with a plan: Rovers chief executive Gavin Baldwin.
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DONCASTER Rovers’ wage bill reached £8.3m in their failed bid to hold on to their Championship status, according to club accounts published yesterday.

To the year ending May 31 2012, Rovers’ total wage bill grew by £1.6m as the club sought to avoid relegation.

With staff costs rising to £9.4m from £7.6m in the previous period and turnover falling from £8.96m to £8.3m, Rovers posted a pre-tax loss of £3.3m compared to £2.6m in the previous year.

Decreasing spectator numbers and smaller investment in the playing squad have been blamed for the growing loss.

Chief executive Gavin Baldwin insists financial results will begin to improve year on year after a more sustainable business model was implemented at the club following relegation.

But he warned that the club will still record losses for the current financial year with a reduction in turnover of £4.5m.

Baldwin said: “Relegation from the Championship to League One required the shareholders and management to assess the structure and governance operating within the club.

“We have implemented many changes on and off the field in order to make the club stronger.

“We are striving for the sustainable business model we feel should underpin our activities moving forward.

“An example of the governance that we have put in place is the implementation of strict parameters in respect of player salaries.

“These will ensure we are able choose the level of our squad budget in future years as opposed to contractual commitments dictating our level of expenditure.”

Both Brian Flynn and previous boss Dean Saunders have operated under a strict playing budget this season.

Baldwin believes the club taking over the Keepmoat will also boost income in the future. Rovers signed a 99 year leasehold with the council for control of the stadium late last year.

Baldwin said: “The leasehold agreement secured the club’s home and provided us with many new income streams that we will develop over the coming months and years.

“We expect profits in the region of £200,000 from our first year of stadium activities. This is in stark contrast to the heavy losses suffered by the stadium in previous years.”

Rovers last week confirmed main club sponsors One Call Insurance have extended their deal for another season.