Joe Root will outline his blueprint for England's future at Headingley, where he begins life as the country's 80th Test captain.
The Sheffield man will undertake his first formal duties since inheriting the top job from Alastair Cook, meeting the press to deliver his hopes and expectations for what could be an exciting new chapter for the national side.
England do not play a Test match until July, with the focus on limited-overs cricket and the ultimate goal of the Champions Trophy for the next few months, but Root's charm offensive will begin in earnest at his home ground.
Such presentations usually take place at the home of cricket, Lord's, but Root's appearance on Yorkshire territory could be part of a bid to reconnect with the game outside of its southern strongholds.
MORE: The Star's Danny Hall will bring you coverage of Joe Root's press conference later today. See online this afternoon and more in The Star tomorrow
The idea that England would look to broaden their public appeal with the charismatic Root at the helm was trailed by his new deputy Ben Stokes, the equally engaging Durham all-rounder.
"We need people to fall in love with it (cricket) again," said Stokes.
"We need to win but we want to perform in a manner that makes people want to come and watch us.
"Every team goes through transition but I hope we can be influential in taking the team forward. Cooky started us on that path, Rooty was part of that as vice-captain and now we can carry that on.
"We have the same direction of where we want to take the team."
Stokes was interviewed by Strauss, now England's director of cricket, along with Stuart Broad and Jos Buttler but it was widely assumed the job was Root's to lose after two years as Cook's understudy.
Stokes expected as much but is still thrilled to be named vice-captain, another role of influence for a player who is already a key performer with bat and ball as well as the side's premier fielder.
"I've always believed that Rooty was going to be captain," said Stokes.
"He's the right person and the best person to do it. He's a colleague but also a close mate and I was chuffed to bits for him. I couldn't be more pleased for him.
"The biggest thing is having respect of the people you are in charge of. He has that and respect goes a long way.
"Getting the news that I would be his vice-captain made me ecstatic. It's a real honour, it's England vice-captain, it's supporting Rooty, but it's also the recognition from him and the people at the top of the ECB."