Sky TV are the big movers and shakers in British boxing - and they love Kell Brook.
The Sheffield world-title chaser showed off his punching power in Saturday night’s explosive duel with Vyacheslav Senchenko at the Arena.
But the form of two undercard Sheffield fighters - and their performance on camera after their KO wins - won’t have missed Sky’s eye either.
Fighters attract much more lucrative pay days if they can gain TV coverage. And Adam Etches and Scott Jenkins showed some X Factor of their own.
Etches beat muscular Brazilian Alexandre Mendes, his strength and accuracy polished him off in round one. Etches, disarmingly, admitted a mistake in the match. With Mendes’ head dropping after a pummelling in the corner, Etches backed away, assuming the ref was stepping in.
“It is a learning game” he confessed later. “It was only a matter of time though, as I was landing punches and I could tell I was getting to him.”
Jenkins had a wry smile on his face after a bizarre end to his contest with Spaniard Antonio Rodriguez.
Rodriguez had twice been on the canvas, and Doncaster referee Howard Foster waved the fight off - although Rodriguez then embarked on a series of athletic exercises - balancing on one glove at one time - to show he was more than fit to carry on.
Jenkins was almost apologetic in his expression and admitted: “I think it (KO decision) was a bit premature but I was wearing him down. Maybe the ref was saving him for another day!”
Meanwhile Sheffield middleweight Jez Wilson was quick to praise Brook for his performance which sees him through to a title bash against either Devon Alexander or Shawn Porter. “Kell becomes even stronger and more direct when he has been hit - and he showed that after Senchenko landed” said Wilson. “He looked brilliant and I was pleased for him. I can see Amir Khan fighting Floyd Mayweather now - getting beaten and then coming home and fighting Kell.”
Wilson, who trains at Sheffield Boxing Centre and Woodlands Fitness centre in Dronfield, fights Martin Concepcion in Birmingham on November 23.