Why Brook said ‘no’ to world Golden Boy

Sheffield Boxer Kell Brook
Sheffield Boxer Kell Brook
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KELL BROOK may go down in history as one of the few boxers to resist the charms of “The Golden Boy” - Oscar De La Hoya.

Brook, Sheffield’s superstar-in-the-making, is piloting his way towards a world title on the back of 23 straight wins.

He appeared on De La Hoya’s radar when the unbeaten welterweight started shopping around for a new promoter. The Mexican’s pulling power is rarely resisted. When you have won 10 world titles at six different weight divisions and earned more money than any other fighter in history, people tend to listen to what you say.

But Brook, while flattered, opted for a company closer to home, Essex family firm, Matchroom Sport. The 25-year-old, who faces South African Lovemore N’Dou in a WBA international title fight at Hillsborough on June 25, has only boxed five times since 2008. And believes his new promoter Eddie Hearn will get him the fights he craves. I’d have liked to been “busier” Brook told The Star.

“My previous promoter was putting me on big box office shows but I want to be on very regularly. I have been promised by Matchroom that I will be on very regularly.

“Golden Boy still want to do something they were speaking to Eddie; we had a little chat with them but obviously I need to make my name in England first.

“Matchroom were a perfect move for me” added Brook, who also accepted De La Hoya’s interested was “a great confidence booster.

“I was getting lots of promoters coming to see me but obviously Golden Boy is a legend and for him wanting me to fly over and have big meetings in America it was great to hear.”

As for his N’dou clash next month in north Sheffield, Brook said: “I haven’t boxed at home since I was 18. I am over the moon with that.”

See Brook on video at www.thestar.co.uk/boxing