NOT be confused with the giant 3D cinema in Bradford, IAMX is actually the emerging Berlin act featuring former Sneaker Pimps Chris Corner - playing Corporation on Thursday to support impending single The Alternative.
A conflagration of synth-rock, dramatic, heady pop and boasting a "full-on aural and visual attack" live, the band have previously headlined festivals in Europe.
Fronted by Chris, IAMX rush-released their album, also called The Alternative, late last year offering songs of cinematic breadth, drama and a predatory feel.
It's not cookie-cutter music and one brief describes them as "like an '80s electro glam soundtrack to a Jan Svankmajer film or an almost unfathomable hybrid between the sexy swagger of Prince and the cool and collected respectability of Roxy Music."
READ MOREYour letters.
Business.Today's features.Latest sport.Main news index.The full article contains 144 words and appears in Sheffield Star newspaper.
