HE has a David Bowie haircut, the words Sex Pistols scrawled on his school tie and regulation Smash The Nazi badge pinned to his blazer.
And 36 years after this young Sheffield punk was photographed by legendary city artist Martin Bedford, he is about to become the face of a new advertising campaign for South Yorkshire’s most famous music venue, The Leadmill.
There’s just one thing: no-one is quite sure who he is.
Now the iconic Leadmill Road venue - which is using the picture to promote a series of old school punk and ska gigs - has offered free entry if the chap in question comes forward.
“We’re hoping he still has the Bowie crew cut and the anti-National Front badge,” says promotor Sean Bruce. “Although the school tie is probably long gone.”
The photo was taken by Martin Bedford - famed for his rock n roll posters - when he was still a young college student. But the 57-year-old of Upperthorpe didn’t get his subject’s name and he’s never exhibited the picture or used it for anything since. Until now.
“I didn’t take it for any particular reason,” says Martin. “I was on my way into town when I just saw this kid having a cigarette in an alleyway off Ecclesall Road and I thought he looked great. He was only about 15.
“I asked if I could take his picture and he shrugged but what I always remember is how, even though he had this rebellious sort of look, he hid his cigarette in his pocket when I got the camera out.
“I took the picture and that was that, went on my way. I took so many photos back then, it was one of lots.”
But he never throws any of those images away.
And, so when Sean asked him to design the poster for the punk nights - which start with Jungle Lion and The F***wits playing on Friday September 6 - he thought the young lad might work.
“He seems to sum that sort of era up,” says Martin, who has created posters for Patti Smith, The Pogues, Motorhead and Foo Fighters down the years. “I just thought it was perfect for the poster.”
And Sean, of Walkley, and The Leadmill were so chuffed with the results, they decided to try and track the subject.
“We have no idea what he does or if he’s still in Sheffield - and certainly we don’t know if he still like his punk music but we thought it would be a nice idea to see if we could find him,”
says Sean, 59, a promotor who puts on gigs across
“This was a great era, musically, for Sheffield. It’s nice to celebrate that.”