THE logo says what generations of South Yorkshire blokes have known since forever: “There’s nothing like a Sheffield girl”.
They also features a bottle of Henderson’s Relish (founded 1890s) and a lass with a Sixties-style flower in her hair.
But, while the design draws heavily on the past, this is the symbol for a very 21st century scheme.
For Sheffield Girl Limited has just been founded by city sister Flick Hoy – and it’s all about promoting the talent and creativity of the women who work here right now.
“There are so many special things being done by Sheffield girls at the moment – from jewellery makers to fashion designers, from burlesque artists to charity fund-raisers,” says the 26-year-old of Stumperlowe Hall Road, Fullwood. “But making these things work as an independent business can be so difficult.
“What this is about is creating a support network which will bring these individuals together, offer them new opportunities and help promote their businesses and their talents. We want to encourage them to follow their dream even in this economic climate.”
If it sounds like a good idea, it’s also a pretty simple one.
A series of regular events and markets will offer members the chance to set up stalls and sell their goods, promote their services and collaborate with other creative types; while a website – currently under construction at www.sheffieldgirl.com – will provide similar opportunities online.
The only stipulations for becoming a member? You must live in Sheffield, and you must be of the fairer sex.
Flick, a former King Edward VII School pupil who is an independent illustrator, says: “The markets will be open to everyone, it’s just the stalls will mainly be for independent female-led businesses.
“I think there are fewer opportunities for girls in the creative sector so this is a collective movement which aims to redress that. We deserve to be noticed, and if this can help just one woman make a success of her business and not have to compromise then it’s a success.”
And it’s hoped that success will start at a launch market being held in, and outside, The Green Room, in Devonshire Street, city centre, next month. More than a dozen stalls will be manned by all manner of talents from musicians to milliners, cartoonists to cancer support groups but all with a single message: they want your attention.
“That’s the central theme really,” says Flick, who designed that logo to be representative of all Sheffield lasses. “What’s going on here is special, and sometimes there can be a tendency for these kind of things to drip towards London. There shouldn’t be. We’re northern girls and we’re proud.”
The Sheffield Girls Limited launch market takes place Sunday May 20 at 2pm.
Sisters doing it for themselves
Lulu Watson, jewellery maker: Philatelists look away now. Lulu, of Ravenfield, Rotherham, takes historic stamps and makes ear-rings and necklaces from them.
“Stamps are incredible works of art – I thought they’d look amazing in jewellery,” says the 25-year-old.
Laura-Anne Turner, designer: If you want a cushion that looks like a monster (who doesn’t?), Laura’s your girl.
She’s a graphic designer who does her own line in scary-but-sweet seat rests and pillow cases.
“Get them before they get you,” says the 25-year-old of the city centre.
Rachel Lightfoot, burlesque artist: It’s sexy and it’s big in South Yorkshire.
Burlesque is growing fast and Rachel – aka Deadly Nightshade – is at the centre of it.
The 26-year-old of Mexborough runs her own school and night under the Secrets Of The Boudoir Burlesque banner.