Guitarists go Dutch to pluck up a musical bargain

Sheffield Music shop is running a dutch auction of numerous guitars which are displayed int the window. Jamie Hopkins from the band Pistola Kicks with one of the instruments
Sheffield Music shop is running a dutch auction of numerous guitars which are displayed int the window. Jamie Hopkins from the band Pistola Kicks with one of the instruments
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IT’S a sale that is proving sweet music to the ears of some guitarists while leaving others with nerves as taut as overstretched strings.

A Sheffield music shop is knocking a tenner a day off the price of certain instruments in a kind of reverse auction.

But, while there’s potential for real bargains, would-be buyers are also stressing over whether to buy straight away or wait for the price to drop further and risk someone else getting the goods.

“It’s just a bit of fun,” laughs Emma Kind, owner of Sheffield Music Shop, in Ecclesall Road. “But it’s not half causing a stir.”

One instrument, a Cort Acoustic, dropped from £300 to £120 before it was snapped up. Another, a Martin Electro Acoustic, was on sale only four days before it was bought for £560.

“It’s called a Dutch Auction and we thought it might create a bit of buzz which it definitely has – there’s people coming in and getting torn in two over whether to buy or wait,” says Emma, who runs the family shop with long-term partner Steve Basford.

“Theoretically we would go as low as a tenner but the guitars we’re selling are all good instruments so we wouldn’t expect them to fall that far.”

Six have been sold so far, and the shop has earmarked another dozen or so.