Hi David! And a very good morning to you, Sarah!
I don’t know the vast majority of you from Adam or Eve, but it’s a safe bet I’m correctly addressing hundreds of you. See, Sarah and David are the most common monikers for people setting up businesses in Sheffield, says a survey. Though surely it didn’t require analysis of 50,000 independent UK businesses by insurance broker Simply Business to tell us that? These are common names. By the law of averages, Davids and Sarahs should dominate every single poll as long as the age range of participants spans 35 to 65.
Unsurprisingly, Pauls and Susans come in at second place. Johns and Karens are at third, followed by Andrews and Julies, Marks and Helens.
It IS revealing research, though. It speaks volumes about the way the traditional barriers of class have been broken down. Today’s self-employed were born, clearly, to down-to-earth, working class parents. But little Davids and Susans were taught not only the working class ethos of hard work, but to aspire.
What is the future for today’s children, born to parents obsessed with celebrity culture who think the X Factor is the fast-track to success? How many Beyonces and Whitneys will be applying for limited company status in ten years’ time?