Schoolchildren are being warned not to risk their lives in South Yorkshire reservoirs in a hard-hitting new campaign.
A new film has been launched by Yorkshire Water following five deaths and 85 water rescues in South Yorkshire in the past five years.
The video, which has been created with the help of West Yorkshire Fire & Rescue Service, features a recreation of a reservoir emergency rescue which ends in tragedy.
Across Yorkshire and Humberside, there have been 346 water rescues since 2010, with 20 people dying.
The most recent reservoir fatality was at Snailsden reservoir in South Yorkshire last summer, where a police dive team found the body of Jonathan Pardon, a 38 year-old man from Huddersfield, on the surface bed.
Alastair Harvey, recreation advisor at Yorkshire Water, said of the ‘Cold Water Kills’ campaign: “Reservoirs may look tempting to take a swim in, but they can be killers.
“Our film will hopefully raise awareness of these risks among young people. Cold water shock can lead to hyperventilation, increased blood pressure, breathing difficulties and heart attacks plus water temperatures remain just as cold in summer as in winter.”
Earlier this month, South Yorkshire Fire & Rescue urged people not to swim in open water after firefighters had to rescue two men from Lakeside, Doncaster.
The men, aged in their twenties, were clinging to a boat in the middle of the lake when they were rescued.
Both had to go to hospital with suspected hypothermia.