Sheffield firefighters have joined forces with one of the city's most loved bands - to help save lives.
To spread the message about the danger of chip pans, firefighters from Sheffield's central fire station and call handlers starred in a music video for the Everly Pregnant Brothers' 'Chip Pan' parody version of 'Sex on Fire' by Kings of Leon.
Bookmakers William Hill have tipped the track to do well in the Christmas charts - giving it odds of 50-1 for a number one hit.
Good causes will benefit from the assault on the yuletide top spot, with cash raised from sales of the single going to charities Shelter and Age UK.
Fire officers hope the tongue-in-cheek reworking of a popular chart hit will raise public awareness of one of the biggest causes of house fires in South Yorkshire - chip pan blazes after nights out drinking.
But they also want the track to remind people of the tens of thousands of firefighters across the country who will be on duty this Christmas.
Assistant Chief Fire Officer Martin Blunden, said: “This record is clearly a bit of festive fun, but with chip pans still responsible for large numbers of house fires every year, we think there’s a safety message in there somewhere.
“We also want to remind people that tens of thousands of firefighters and 999 operators, not to mention many more of their colleagues in the emergency services, will be on duty this Christmas keeping people safe.
“It’s all for a good cause, with every penny the band makes going to support older and homeless people, which is very much part of the fire service’s ethos of helping the most vulnerable people in our communities.”
Everly Pregnant Brothers band member, Pete McKee, said: “It was an absolute honour to get the involvement of the fire brigade and red watch. We always thought it would be great to get the fire service involved with Chip Pan. It's our public information advertisement for the late night reveller with a yearning for some end of night snap.”
Fellow band member Shaun Doane, said: “Like most things with the Everly Pregnant Brothers, this started as something small, a tweet in fact, and it's grown and mutated into something pretty cool. Hopefully we can help raise a few quid for two great causes.”
The Everly Pregnant Brothers kick off their number one Christmas campaign with a gig at Sheffield’s O2 Academy this weekend, where they will be joined on stage by Central red watch firefighters, who star in the video.
The ‘Chip Pan’ track is available to pre-order on iTunes, Google Play Music, Amazon, Spotify and Deezer.
To give the song the best chance of reaching number one when the official Christmas chart is released, people are asked asked to only download the song after December 16.
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