Bargain hunters were out in force as stores slashed their prices as the post-Christmas sales began, writes Nik Brear.
Shoppers were queuing from as early as 3am at Meadowhall shopping centre, to be first in line to bag cut-price sale items.
Thousands of people waited eagerly for the first shops to open their doors at 6am on the centre’s busiest shopping day of the year.
Next, Marks & Spencer, Boots and Topshop were among the centre’s busiest retailers offering up to 75 per cent off on items including handbags, designer clothes, shoes, jewellery, perfume and electrical items.
Steve Ormerod, Next store manager, said: “People were here from 3am, which is pretty much a normal sale day for us.
“It takes a lot of organisation and forward planing to keep everything flowing smoothly.
“Our store capacity is 2,070 and we had thousands more outside waiting to come in.
“The first hour was the most chaotic, and we had a few arguments break out.
“We had water and sweets on hand to keep people happy as they were waiting. We’ve done this before.”
Sarah May-Brown, store manager at River Island, said: “We had queue controllers working hard to de-tag clothes and remove hangers before people got to the tills.”
Shopper Julianna Musa, aged 38, from Rotherham, said: “It was a manic day, but fun with lots of bargains.”
Tadas Remeikas, aged 30, of Sheffield, said: tadas remeikas, aged 30, from sheffield
“I arrived at 4.30am. I always come in early on Boxing Day. I’m not keen on the waiting, but it’s all part of it. “I’m always glad I made the effort when I get some great bargains.”
Tadas Remeikas, aged 30, of Sheffield, said: “I arrived at 4.30am. I always come in early on Boxing Day. I’m not keen on the waiting, but it’s all part of it. “I’m always glad I made the effort when I get some great bargains.”
Tracey Dooley, 48, and Kevin Dooley, 52, from Rotherham, said: “We arrived at 6am and spent two hours queueing for the tills at Next. “We’ve done this the last couple of years and always drop on some great bargains.”
Julianna Musa, 38, of Rotherham, said: “I arrived at 5am with my sister and husband. We do it every year to pick up bargains for our children and get some brilliant stuff. It’s manic, but satisfying and kind of fun.”