Thousands of children in the region will wake on Christmas morning to find Santa hasn’t been this year – unless you can help us to make dreams come true.
That’s the grim but real message as The Star teams up again with Hallam FM and Magic AM today to back Cash For Kids Mission Christmas.
It’s our annual appeal for gifts which helped more than 17,000 children receive presents worth over £610,000 in a record-breaking year last Christmas.
This year, with the economic downturn and more families than ever living on the poverty line, appeal chiefs are expecting even more referrals by social services and other official children’s organisations, such as Barnardo’s, Sheffield Women’s Aid and refuges.
The mission is to get everyone to buy one extra gift and donate it to the appeal to ensure every child wakes up on Christmas morning with a present and a smile on their face.
Cash for Kids Mission Christmas is looking at its biggest year yet with more than 200 drop-off points and 210 business supporters over South Yorkshire.
Partnerships have been secured with The Moor Market, Foresters and Sheffield Council.
The push starts today - and there will be fundraising events all over the region, with carol singing in Mexborough thanks to Mexborough High Woods Primary School, a dance ‘End of Year Spectacular’ at the Montgomery Theatre, Sheffield, and a celebratory 50 years of Dr Who at The Harvester, Valley Centertainment.
With drop-off points including The Star shop in York Street, we have made it as easy as possible to get involved.
Full details online at www.thestar.co.uk, hallamfm.co.uk and magicam.co.uk.
Louise Davies, Charity Manager of Hallam FM and Magic AM’s Cash for Kids, said: “Statistics say one in five children live below the poverty line in South Yorkshire. Together with The Star we can make a difference.
“We’re looking for new and unwrapped gifts suitable for children and young people aged up to 18 years.”
Big John @ Breakfast radio presenter John Harrison said: “We all know the cost of living is going up. The cost of gas, electricity, fuel and food - and in times like that it pushes more kids under the poverty line.
“Thank you so much to readers of The Star - please get involved. We need your help.”
The Star is media partner for Mission Christmas, which is also in partnership with primary sponsor The Moor Market - which opens on Monday, November 25 - and supported by Best Solicitors, The Priory shopping centre in Worksop, Warburtons signs, Reeds Rains, Highwoods Primary School, Insured Health, Cresco Industrial Supplies Ltd, Hope City Church, Meganursery, Bupa Dental Centre, D’Michael’s, Crystal Peaks and FrenchGate.