VIDEO: Family feelgood factor as frozen fat falls off

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A mum and son from Sheffield have hailed a new beauty treatment – after losing a total of 16.5 inches from their waists.

Philip Strafford and his mum Sue were among the first in the city to try fat-busting 3D-liposuction – cryolipolysis – which works by freezing fat cells before naturally eliminating them from the body.

Fat Freezing

Fat Freezing

And now, four months after their treatment at Illusionz Salon, Attercliffe, they are stunned by the results.

Philip has lost six inches from his waist since the 45-minute treatment.

The 35-year-old PR consultant, of Kelham Island, said: “We had no idea of the transformation we were in for. The results were much more than I was expecting.

“I was sceptical at first, but there’s no denying how much flatter, smoother and defined my stomach area is.

“I go to the gym and watch what I eat, but I always had a stubborn pocket of fat nothing could shift - until now.”

Sue, of Oughtibridge, who has lost 10.5 inches from her waist, said: “My stomach area is flatter and tighter.

“I was nervous when I had the treatment, although the fact it involved no knives or needles helped.

“It was a strange sensation, cold and tingly, but not uncomfortable.”

Salon owner Vinisha Ali, aged 39, who has run Illusionz for 16 years, said: “The treatment works by applying a suction cup to the skin, which freezes the fat cells before they’re naturally eliminated by the body – and the results are fantastic.

“We all have pockets of fat no amount of healthy eating and exercise can get rid of.

“With this treatment, you can resume normal activity straight away and the area will begin tightening, flattening and smoothing after about eight weeks, with a 25 to 40 per cent reduction of fat cells in that area.

“I’ve never had anybody who hasn’t lost anything.”