VIDEO: Campaign launched to make Sheffield a fairer city

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Community leaders, residents and businesses have thrown their support behind a campaign to make Sheffield fairer.

The Our Fair City Campaign was launched yesterday to help combat inequalities and make Sheffield a fairer place.

Fair City campaign launch in Sheffield. Beatrix Campbell, Coun Mazher Iqbal and Sharon Squires

Fair City campaign launch in Sheffield. Beatrix Campbell, Coun Mazher Iqbal and Sharon Squires

It follows a report in 2013 by the city’s Fairness Commission, which found Sheffield’s population is one of the most divided in Britain.

Inequalities include a difference of eight years for men and nine years for women in life expectancy between different parts of the city.

Several initiatives have already been launched including employers, such as Sheffield Council and Sheffield University, committing to paying the Living Wage.

The campaign is calling for people to become fairness champions and take action to promote fairness.

Individuals, businesses and organisations are also urged to make a pledge about what they will do.

Sharon Squires, director of Sheffield Executive Board – the campaign’s leader – said: “It’s a bold, ambitious and brave campaign.

“It’s the first of its kind and Sheffield is the first city to promote such a campaign.”

More than 25 fairness champions have already signed, including Coun Julie Dore, council leader, and Deborah Mathews, chief executive of Manor and Castle Development Trust.

It is hoped that 60 people will sign up to be champions by June. Boxing coach Glyn Rhodes and Delroy Galloway, from South Yorkshire Fire & Rescue, spoke at the launch about how they have encountered inequality and what they pledge to do.

Professor Alan Walker, commission chairman, said: “If we are going to become the fairest city in the country, then we have got to involve as many people as possible.

“It’s about changing attitudes and getting people involved.”

n For more details, visit www.ourfaircity.co.uk