Supporters of a Sheffield hospital are using the power of social media to urge people to sign up for a charity run - and ‘nominate’ others to join them.
Patients and staff from Weston Park Hospital have created a quirky video encouraging people to register for Run In The Park, which will take place on July 13 in Graves Park.
Last year more than 900 runners took part, raising £40,000 for Weston Park Hospital Cancer Charity, which marks its 20th anniversary in 2014.
Fundraising manager Helen Gentle said: “We want to use social media to achieve something positive and we very much hope the ‘participate’ video will encourage more people to sign up and raise vital funds.
“We want to encourage as many people as possible to join our run, share the video, and nominate friends and family to join them.
“We hope that Run in the Park will be bigger and better than ever, as we celebrate our special anniversary year, and help us fund vital projects in the hospital for many more years to come.”
The video includes staff from the teenage unit, the cancer support centre and the day case unit, all supported by the charity.
Sheffield boxers Scott Jenkins and Adam Etches, both ambassadors for the good cause, are also encouraging the public to take part in the run, as is Doncaster patient Carl Wood and teenage patient Oran Kenyon.
Lucy Cahill, from Owlthorpe, took part last year in memory of her dad Gary and has already signed up for this July.
The event comprises a 10k race and 3k family fun run.
“It was absolutely horrendous losing my dad so suddenly to cancer – he was an amazing man,” said Lucy.
“It’s a great event and a fitting way to remember loved ones while raising money so cancer patients can look forward to a brighter future.”
n Visit www.runinthepark.org.uk or call 0114 226 5370 to register. Everyone who raises £35 or more before the day receives a free T-shirt.