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Underwear firm is sweet on Katie
NOW that's sweet. A Sheffield undies firm has been given a massive boost after signing up a tasty deal with busty glamour model Katie Price.
Katie, aka Jordan, has joined forces with Panache to launch her first ever range of lingerie which is based around the colour of sweets such as marshmallows, popcorn and jelly beans.
Katie said she had searched the country to find a lingerie company that would design feminine underwear with the perfect fit for larger women - and ended up in Sheffield.
The Katie Price collection will initially be available from a D to a G cup.
Katie said: "I am delighted to sign my lingerie contract with Panache as never before have I found a bra that provides me with support and looks and feels great. The sets are sexy and feminine and I love the colours.
"I'm shocked that so many women are wearing the wrong sized bras – it's so important to get measured and find a bra that fits properly."
Panache, based in Commercial Street, is one of the world's fastest growing lingerie companies with a design team recognised as one of the most progressive in the lingerie business.
The company has received a number of prestigious awards including the Queens Award for Enterprise in International Trade and the UK Fashion Export award 3 times.
John Power, Managing Director of Panache, said: Katie is very actively involved with the design process and the lingerie will be of the highest standard offering excellent fit at great value."
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Weather for Sheffield
Saturday 26 May 2012
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