Independent shops and market traders in Rotherham are backing a national campaign aimed at promoting the importance of shopping locally.
Retailers will be showcasing their businesses and products tomorrow as part of the ‘My Shop is Your Shop’ theme, inviting shoppers to view their goods.
Some traders will also set up ‘a pop-up high street’ at Retail World, Parkgate, on Friday and at Rotherham Hospital on July 8 and 9, to showcase the independent traders in the town.
Shoppers will also be encouraged to sign up for a Shop Local Card, which offers discounts to loyal customers in over 100 stores.
Rotherham Council’s cabinet member for regeneration and development, Councillor Gerald Smith, said: “Rotherham is delivering on its promise to become the benchmark for revitalised town centres.
“In the past couple of years we’ve welcomed a range of new independent retailers to the town centre and developed a reputation for offering an ‘independent alternative’ to the clone shopping malls.
“Going forward, in order for the town centre to succeed it needs the support of those living and working in the borough - for every pound spent locally 50 to 70p is recycled within the local economy, something that is hugely important for Rotherham.
“I’d encourage everyone to get behind the campaign and buy one item locally on July 4.”
Laura Bullock, owner of Bittersweet Boutique and Independents’ Day co-ordinator, said: “The level of customer service and the range of goods on sale is fantastic, from shops selling items as varied as handmade chocolates, vintage clothing, luxury handmade goods and kitsch curios.
“It’s incredibly important to me to see our town centre thriving with originality.”