Traders’ festive fair to urge more to shop local

a little festive music made it a different type of Saturday shopping
a little festive music made it a different type of Saturday shopping
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The streets were alive with the sound of Christmas as a community held a special fair.

Carols were sung and a brass band quartet played as shoppers ditched the high street in favour of supporting Sheffield businesses.

Millhouses’ Terminus Road shopping street was packed with browsers after a bargain in a one-day event designed to give local traders a boost.

Residents were encouraged to buy gifts and Christmas dinner essentials from the wealth of independent shops in the area, while stalls lined the streets.

Co-organiser Rachel Dawson, of Millhouses Travel, said: “The idea was to get more footfall in the area and encourage people to see what we’ve got to offer in Millhouses.

“I know we all need things from the big shops and shopping centres, I certainly do, but we wanted to show you can get nice gifts while supporting local businesses.

“The stall-holders told us they did really well so that was good news for us.”

The festive event was the second of its kind for Millhouses Traders’ Group after a successful local shopping fair in the summer.

Everything from jewellery to hand creams and jars of honey were on offer to shoppers throughout the day, which attracted hundreds of people from across Sheffield and beyond.

A local church choir helped to get shoppers in the festive spirit as they snapped up their goods.

Rachel added: “Hopefully everyone who visited Millhouses will spread the word about it.”