The customer is always right

I'M SURE we all agree with Colin Drury (Jan 5) about pushy shop assistants, but it isn't always their fault. It is usually the one in charge of staff training who is to blame.

In the 70s, I worked in a shoe shop that had been run very successfully for about 70 years. Then, a new area manager came on the scene with big ideas of how we should approach customers. Our manageress told him it wouldn't work in a town where we knew 90 per cent of our regulars by their Christian name. When the shop bell rang I went to serve, knowing he was listening and I was being tested.

Our customer was someone I had known all my life and had lived in our street for many years. When I approached her with "Good morning madam, can I help you?" she stared at me and in her blunt Yorkshire manner said "Don't put on yer airs and graces wi' me, not when we were in the same class together."

Result: one indignant customer, one red faced area manager and three delighted shop assistants who never stopped laughing all day.

Happy days.

G Crossland, Victoria Road, S36

Got a view? Leave a comment below.

CLICK HERE FOR The Star subscription offer. Use offer code STAOP0001 to get 25% off.

Follow The Star on Twitter and Facebook:

For breaking news and sport follow The Star on Twitter at and Facebook at

JOIN THE STAR READER PANEL: The Star is YOUR newspaper, so tell us what you think about it and what you want to see - CLICK HERE.

Don't miss our daily pull-outs - only in the The Star: Monday Star Sport, Tuesday Class Act; Wednesday Business; Thursday Grassroots; Friday Time Out; Saturday Retro. Subscribe to The Star - CLICK HERE


Join the Star reader panel

Main news index

Your letters


South Yorkshire's environmental news

Kids Zone

More business news

More Rotherham news

More Doncaster news

More Barnsley news

Latest sport

Back to the top of the page