Talking pork in national food campaign

'Ladies in Pig's' giving away samples of British pulled pork, (pictured from left) Judy Simpson, Sue Woodall and Jill Piercy.

'Ladies in Pig's' giving away samples of British pulled pork, (pictured from left) Judy Simpson, Sue Woodall and Jill Piercy.

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LIPs (Ladies In Pigs) took to the streets of Doncaster in support of the Tom Kerridge-backed Pulled Pork campaign.

The women spent time at the ASDA store at Lakeside in support of the British Pig Executive (BPEX) Pulled Pork campaign to encourage more people to buy fresh pork shoulder.

Michelin starred chef and restaurant owner Tom Kerridge is the ambassador of the Pulled Pork campaign commented: “I hope this campaign will inspire people to give pulled pork a go at home.”

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