Sheffield people are being urged to ‘take pride in their neighbourhoods’ and rid streets of thousands of tonnes of litter dropped and dumped every year.
A major anti-littering campaign is being launched today in a bid to clean up Sheffield.
The £100,000 Clean Sheffield project will run for a year and target littering, dog fouling and fly-tipping – all the source of of complaints to Sheffield Council.
Across Sheffield around 9,250 tonnes of dropped litter is collected and disposed of each year – the equivalent of seven family cars.
Keeping the city clean costs £3.5m annually and there are more than 200 people who work on keeping the city clean for the council.
Clean Sheffield, launched by the city council today, will also celebrate the hard-working volunteers and groups who help to clear their communities of rubbish and encourage more people to follow their example.
Coun Terry Fox, cabinet member for environment, said: “We want people to have a say in their neighbourhoods but also to have pride and one of the things that can bring a neighbourhood down is litter. There are many people who go out every day to do their little bit.
“If everybody took a little bit more pride in their city and didn’t litter, that would make a massive difference.”
The new campaign will include education sessions in schools, organised litter picks, a drive to get people to report the problem and also to pick up litter if they spot it.
Coun Fox said it would develop through the year and enforcement work – which led to 1,219 people fined £75 for dropping litter last year – would continue.
He added: “There’s no excuse for littering. It’s not rocket science, all I would say is if you see a bin, put it in.
“If we know about litter then we can act on it. This means cleaning the litter or fly-tipped rubbish but then also trying to identify the people who have left it in the first place.”
There are more than 3,500 litter bins across Sheffield. Coun Fox said having more bins would be ‘looked at’ along with other issues as part of the campaign.
But he added: “This campaign is not about buying everyone a pair of litter pickers, it’s about capturing hearts and minds.”
Clean Sheffield will be launched with an event on Fargate in the city centre from noon today.
n All reports of litter or fly-tipping should be made by calling 0114 2734567 or by visiting www.sheffield.gov.uk.