Swish Rotherham store is top of the shops

SAFE@LAST officially opened its first permanent Charity Chicks Boutique in Rotherham'Shop front
SAFE@LAST officially opened its first permanent Charity Chicks Boutique in Rotherham'Shop front
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Glitz and glamour marked the launch of a new boutique in Rotherham designed to bring the humble charity shop to a new level.

Beauty queens and dignitaries turned out for the opening of Charity Chicks – raising cash for South Yorkshire’s Safe@Last – in Herringthorpe Valley Road, Rotherham.

The shop focuses on offering high-quality, pre-owned clothing in a swish setting.

The idea was inspired by Mary ‘Queen of Shops’ Portas, who visited the town’s high street in a Government scheme.

The Earl and Countess of Scarbrough and Miss Galaxy England Jamie Lee Faulkner were among guests.

Hilary Massarella, Safe@Last founder, said: “The shop funds our education work teaching children and young people about the risks and dangers of running away.”